Go Baby Approval Program
Product Details

Go BabyWe are excited to invite you to participate in a program created by mom inventors just like yourself.

The Go Baby Seal of Approval puts your products in the hands of 100 moms across the nation who review, test and award this seal of excellence. By participating, your products are given the visibility and accreditation required to break into the marketplace and boost sales.

100 Moms review, test and approve your product.

We understand that small businesses often lack credibility and need to earn the trust of new customers, especially in the baby and children’s market. The Go Baby Seal of Approval, allows your customers to identify your product as a top-rated favorite that moms everywhere love and recommend.

In addition to earning the Seal of Approval, your product will be sold on www.gobaby.com, a highly visited online boutique targeted especially to moms. By partnering with an established brand with thousands of loyal customers, you will boost your visibility, build brand awareness and increase your sales!

How does it work?
Submit your product for review by up to 100 members of our national community of Go Baby Mom Testers.  They will evaluate your product on a set of 10 criteria which include design, ease of use, practicality and eco-friendliness.  Products which score well with our Mom Testers are awarded the Go Baby Seal of Approval, and are added to our online boutique, advertised in our enewsletter, and introduced to our community via an online product review.

Application fees include:
  • Evaluation of your product by 100 moms
  • Individualized feedback from our evaluations
  • Approved products have the opportunity to use a licensed “Go Baby Seal of Approval”, which will add credibility to your product’s  packaging and advertising
  • Approved products will be sold on our online boutique for 12 months
  • A product advertisement in our quarterly enewsletter
  • A feature on our Twitter and Facebook pages
  • Use of our Shopping Cart and e-Commerce services
All of this for only $399*
*Including the initial pre-qualification screening fee of $50


Other services available include (additional charges apply):
  • Your product featured as our “Item of the Month”
  • Storage, packing and shipping of your product through our distribution center
  • Entry in a group tradeshow booth at popular industry tradeshows
  • Continuation of your product’s dedicated page on our site (after the initial 12-month period) *Orders placed through gobaby.com will be charged a 15% commission plus any applicable merchant services fees
All reviewed products that don’t receive the seal of approval have the opportunity to be refined and resubmitted within 12 months for no additional fee.

Get qualified today!

Visit www.GoBaby.com/Sealofapproval for our online application and FAQ page or contact gobabyseal@gobaby.com if you have any questions.

Mom invented, mom tested, mom approved…Go Baby.
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